Top 7 Digital Marketing Courses for Beginners

Often asked query is

What are the best digital marketing courses? And from where I should pursue the course?

 

There are many institutions and online platforms that are offering several free and paid courses. For your convenience, I am listing out the well-known ones, out of which you can the best course for yourself.

When it comes to digital marketing or online marketing, term clarity is necessary to understand the basic difference between digital marketing and online marketing.

The terms Digital Marketing and Online Marketing often sound synonymous but they are not.

“Internet marketing or Online Marketing is a subset of Digital Marketing as Digital Marketing involves both online and offline modes.”

 

Benefits of Digital Marketing 

 

• Reduces expenses and provides better monetary control
•  Effective communication with the audience
• Enhance customer service to create a difference 
• Analytical monitoring with great results
• Demographic targeting is possible

 

Digital Marketing Course Includes Various Learning Modules 

 

These courses include the below learning modules and give a right blend of each platform. You will get exposure to each marketing module which will improve the chances of your booming career.

• Search Engine Optimization (SEO)
• PPC Advertising –GOOGLE ADWORDS (search, display, video, shopping)
• E-commerce Marketing
• Content Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing (SMM)
• Online Display Marketing
• Affiliate Marketing
• AdSense & Blogging
• Google Analytics

 

List of Institutions Offering Digital Marketing Courses

 

GOOGLE CERTIFICATIONS|COURSES

 

The best of the Google certifications are  Google AdWords and Google Analytics certifications.

Google AdWords Certification includes AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.

 

HUBSPOT COURSE

 

HUBSPOT ACADEMY provides Inbound Marketing, Content Marketing, and Email Marketing certifications. 

 

LYNDA

 

Lynda offers marketing courses like PR, BRANDING, SEO, ANALYTICS, SOCIAL MEDIA, etc.

 

HOOTSUITE ACADEMY

 

One of the best courses of Hootsuite Academy is the Social Media Marketing Course. Free and one-time fee option is available with Hootsuite Academy. 

 

TALENT EDGE PROGRAMS

 

There are executive certifications and PG certificate programs in digital marketing and advertising. These programs are supported by IIM Kashipur, MICA Ahmedabad, and XLRI. You can check on their websites.

 

DIGITAL VIDYA

 

Digital Vidya, the leading educational digital marketing company offers certifications like Digital Vidya-Digital Marketing (CDMM), Mobile Marketing (CMMM) and Social Media Certification Programs (CSMMP) and many more.

 

SIMPLILEARN

 

The offered certifications are Foundational, Advanced, Knowledge Nuggets and Masters Programs which will surely make difference in your career.

 

INFERENCE

 

Go for these certifications and keep on reading the digital marketing books and blogs from platforms like Moz, Adweek, Backlinko, Search Engine Land, HubSpot, and Entrepreneur, that will act as important factors in your digital marketing career.  Try to get hands-on experience as an intern to improve your practical knowledge.

Entrepreneurs: Boost your business and get the best business results.

Job Seekers: The lucrative job opportunities are Social Media Specialist, SEO Analyst, Digital Marketing Executive, PPC Expert and so on., and even you can start your career as a freelancer.

Visit the job portals like www.naukri.com, www.shine.com, www.simplyhired.com, www.totaljobs.com, www.indeed.com, www.monster.com.